Revenue, bookings, and staff performance at a glance

Revenue & Order Analytics

See your total revenue for any time period — today, this week, this month, or a custom range. Break down earnings by service, staff member, or location.

• Revenue over time: Daily, weekly, or monthly revenue charts
• Service revenue: Which services generate the most income?
• Staff earnings: Top-earning team members and their contribution
• By payment provider: Revenue via Stripe vs. Shopify checkout

Appointment & Booking Metrics

Confirmed, completed, cancelled, no-show — you see every appointment status. Monitor conversion rate from browsing to booked.

• Booking status breakdown: How many appointments converted to completed vs. cancelled?
• Cancellation patterns: Which services get cancelled most? How far in advance?
• Lead time distribution: Do customers book weeks ahead or same-day?
• No-show rate: How many booked appointments result in no-shows?

Staff & Location Performance

Utilization and earnings per staff member. Who handles the most bookings, generates the highest revenue, has open capacity.

• Appointments per staff: Booking volume and productivity
• Revenue per staff: Total earnings and average order value
• Utilization rate: How full is each person's schedule?
• Location performance: Revenue and traffic by physical location

Customer & Feedback Analytics

Repeat vs. new customers, highest-value clients, feedback response patterns.

• Repeat customer rate: What percentage book more than once?
• Customer lifetime value: Total spend by customer
• Churn indicators: Customers who haven't booked in a set timeframe
• Feedback question analytics: Common responses, ratings distribution

Cart & Conversion Analytics

Cart behavior and conversion metrics for your Opencals storefront.

• Conversion rate: Percentage of browsers who complete checkout
• Abandonment rate: Carts started but never completed
• Average cart value: Total revenue divided by completed orders
• Popular vs. carted: Most browsed services and which actually convert

Checkout & Feedback Question Analytics

Patterns in checkout intake forms and post-appointment questions. Most common customer answers, response frequency.

• Checkout question responses: Aggregate data from pre-booking intake forms
• Feedback question data: Post-appointment response patterns
• Question-level insights: Which questions generate the most useful responses?

Export & Sharing

Export any report to CSV for accounting, payroll spreadsheets, or team sharing. Filter by date range, service, staff, or location before exporting.